Service Quality Review
Full Form of SQR
What is SQR?
Service Quality Review (SQR) is a structured and systematic assessment process that organizations use to evaluate, measure, and improve the quality of services delivered to their customers. In India, SQR frameworks are extensively adopted by public sector banks, insurance providers, telecom operators, and government service centres to ensure consistent customer satisfaction and operational efficiency. The review process involves collecting customer feedback through surveys, measuring service performance against predefined benchmarks, identifying service delivery gaps, and implementing corrective action plans. Regulatory authorities such as the Reserve Bank of India and IRDAI often mandate periodic SQR exercises for financial institutions to maintain standardised service quality levels. Many leading Indian banks conduct quarterly SQRs across their regional and metro branches to monitor service parameters like waiting time, grievance redressal, and staff responsiveness. The methodology typically relies on established tools including the SERVQUAL model, mystery shopping audits, and net promoter score analysis. For Indian students preparing for banking, management, or civil service examinations, understanding SQR concepts remains highly relevant as questions related to service quality frameworks and customer experience management frequently appear in general awareness and business management sections.
SQR का फुल फॉर्म
सेवा गुणवत्ता समीक्षा
Example
The public sector bank conducted an SQR across its metro branches to identify service gaps and improve customer satisfaction scores before the annual audit by the RBI.