Non-Quantifiable Data
Full Form of NQD
What is NQD?
Non-Quantifiable Data (NQD) refers to information that cannot be expressed in numerical terms or measured using standard scales. In research and data analysis, NQD includes qualitative attributes such as opinions, emotions, text, images, and behavioural observations. In the Indian context, NQD plays a critical role in fields like social sciences, market research, and public policy, where understanding human experiences and cultural nuances is essential. Government surveys, such as the National Sample Survey Office (NSSO) rounds, often collect both quantitative data and NQD to capture subjective well-being and satisfaction levels. Academic institutions in India teach methods for analysing NQD using techniques like thematic analysis, grounded theory, and discourse analysis. For competitive exams like UGC NET or CSIR, questions on types of data—including NQD—and appropriate research designs are common. Researchers in India increasingly combine NQD with quantitative data to develop mixed-method approaches, ensuring comprehensive insights into complex social and economic issues. The ethical handling of NQD, including informed consent and confidentiality, is also emphasised in Indian research guidelines.
NQD का फुल फॉर्म
गैर-मात्रात्मक आंकड़े
Example
In her sociology project, Priya collected both quantitative data from a survey and NQD from in-depth interviews to understand the impact of urbanisation in Mumbai.